Posts for May 4th, 2005

After watching the campaign emails all this time, I now am intrigued to post that the campaigns have steps up their efforts - at least from the Internet point-of-view.

Labour - Tony and Gordon communicate
As anticipated, the Labour Party sent out two emails - one for fundraising on Tuesday (since Monday was a Bank Holiday) and today, a communique from the two men who run 10 Downing Street. Interestingly enough, the campaign seems to be following the wisdom of the consultants - if the populace thinks that Labour will win comfortably, their supporters will not consider the vote important and ignore the polls. So, while staying clear of communicating action statements (”Labour will…”), they are using the threat of a Conservative government if people do not come out to the polls. Interestingly enough, Labour hit upon the true nature of the email campaign methodology once again - communicate to the audience (Labour supporters) a problem (potential voter apathy), outlined the potential bad outcome (Conservative government) and how the reader could help (get to the polls). All designed to play to the individuals who have been reading the emails - and to get them to act.

Conservatives - someone learned KISS
After watching the continuation of the Conservative email campaign, this afternoon (2pm GMT) the Conservatives sent one of their best emails - from Michael Howard with a more compelling subject line and using video communicating the tactics of Labour (using the fear of a Conservative government) versus the party of action which the Conservatives are positioning themselves. Attached to these video links are a eight-point plan as to what a Conservative government would do in power in the first two years. Keeping it Simple and easy to read.

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