Posts for May 6th, 2005

Never been one to speak on the web about my candidates - my work for JK was always behind the scenes, my enthusiasm for the online success of the Dean campaign was always something kept quiet, and my support for the removal of GWB was what spurred me to return across the pond - but, for a first, I have decided to use my skills to help a candidate who I know and respect - and believe would benefit a community with his skills.

Andrew Rasiej for NY Public Advocate
I grew up in Florida, lived in Indiana, California, London and Washington, DC - but the only major city in the US I have not made my own has been New York. Until now. While not a resident in New York, my work has brought me to this fair city and I have seen both positives and negatives over time. And one of the positives I have seen has been Andrew Rasiej (pronounced Roo-shay).

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This morning, Matt Carter sent the last email from the Labour Party 2005 campaign - thanking me for my support and hard work this campaign. And, as suggested, the Labour Party sent two emails on Election Day - one from my good friend John O’Farrell and one from John Prescott. Again, it was focused on the goal - get-out-the-vote. The question is - did it work?

How do you measure the effectiveness of a campaign
Funny thing, the Internet. In the Valley, the world revolves around the perception that the Internet is a separate world (World Wide Web, blogosphere) - having its own dimensions, rules, mores and constraints.

In dotcom version 1, the understanding of the offline/online mix was torn between total takeover (read: The Internet will completely destroy the offline world with efficiencies not possible in the physical realm) to physical redemption (offline brands takeover online successes) to successful synergies (read: Dell, Walmart, online banking, etcera). But politics - this is another effort. This is an effort of brand persuasion that, based on the actions of the “company” over the past period, you have to overcome perception with messaging either positive for the company or negative for the competitor. Im political terms, this is called increasing the positives, or increasing the negatives.

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