Posts for July 10th, 2005

One lesson from the 2004 campaign that seemed to resonate was the concept that text messaging - those little 160 character messages people get on their cell phones - was not a very effective mechanism for the campaigns. At ETCon in 2004, Trippi mentioned his frustration in using mobile communications during the campaign - and I can personally can discuss the frustrations with it on our own mobile site (mobile.johnkerry.com).

But interestingly enough, I do not believe this is a problem of technology - I believe it was a problem of being ahead of the curve. And from information I have been getting from other sources, the Republican Party is beginning to build TXTing into their process of managing their field organizers for the upcoming elections.

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