Monthly Archives: September 2005

IMHO, it is all about generating relationships – reciprocal relationships that drive the energy of the campaign forward. Like the initial seed crystal in making silicon wafers (or the snowball that becomes the snowman), it is about building the relationship with the mavens that will grow into defining the candidate in the long run. By being the candidate that people take as their own and compare all others to. How can a candidate make the success happen in the long run – especially when most other people are not looking – and will only focus when the time is right – and they do what comes naturally to them: ask the mavens. Continue reading →