Posts for August 7th, 2006

And just what is the impact of TV on the web?

One of the questions I have been asked in the past two years was what it was like in the trenches when the campaign suddenly began to take off. As I have written in the archives, the change was astounding - but none so remarkable as what occurred on the night of the 19th. As all know, Kerry pulled off an incredible feat in winning the primary in Iowa - but what is not known is how difficult it had been to get Kerry to recognize the power of his own voice when helping the Internet side of the campaign. The image below is a data set I have talked about in the past, and now feel comfortable enough to share since this lesson is becoming more commonplace than before.

The Impact of Kerry saying JohnKerry.com on National Television

(click to see larger image)

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