Posts for February 14th, 2007

Are the Presidential sites making the grade?

In the last two weeks, with the many announcements by presidential hopefuls like Senators Clinton and Obama, former Senator John Edwards (not to mention Governor Richardson, Senator Biden, Senator Brownback, Senator McCain, Representative Kucinich,…), a couple of blogs have been engaging in discussions about the IT worthiness of the campaign sites (see [1], [2], [3], [4], [5]). Even the Bivings Report has begun evaluating the sites, with the first one being Hillary’s (definitely check out the Flash analysis of the site by clicking on the graphic).

In reading these articles (and some are from friends of mine), they seem to reply on the simple tick-box evaluation (e.g. do they have a blog, can you donate, and so on) of the site features and pay little attention to the major goal of each campaign: capturing the contact details of the supporters and/or get a donation as quickly as possible. My effort will focus on this issue with a simple tradeoff: do they meet the need of the user/visitor/supporter? Will they succeed in their goals? Are they making the grade?

Read the rest of this entry »

Posted in Campaign 2008 | 1 Comment »