Posts for May 18th, 2007

Crossposted from Social Engineer:

The final panel of the day has Zack Exley and Mike Turk moderating a panel on this cycle’s eCampaign Managers: Joe Trippi from John Edwards 2008; Christian Ferry from John McCain 2008; Mindy Finn from Romney 2008; Peter Daou from Clinton 2008; and Josh Orton from Obama08.

Mike: Discussing how the CIO ended up creating things to move on tech within business. Similar to campaigns - once someone has the insight into managing the implementation of technology across an organization - they have the responsibility of the increased performance through technology.

Zack: DeanTV - back in 2004 was a big deal. how the whole campaign going to ask for money - every big decision was coordinated with the campaign team. Joining the Kerry Campaign, we were in the basement, in a closet - it was not John Kerry talking, it was the “beer” (Ari-Rabin Havt and Zack in their own little hovel in the campaign office - my addition).

Trippi: the issue is about command and control structures. Campaigns have problems decentralizing campaigns. In the Dean Campaign, the Internet team was huddled in a small office. This year, integration of the web team within and throughout the campaign. Some of it is due to the toolset and the opportunities to impact across the landscape.

Four years later, we now have to manage YouTube, Facebook, eventful, MySpace - need to integrate with the rest of the campaign. Have to be involved with the net. Scheduling (though eventful) is being used to pull the campaign into interacting with the web.

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Corssposted from Social Engineer

Coming in late for live blogging…

Josh Marshall: input from the readers is key to everything you do. Sort of open source journalism. But use it in a highly mediated way. Talking Points Memo does not support comments - legacy concept (when he used to do HTML from the beginning). Josh got used to email communications and filtered/mediated. Very little user generated content.

Want to ensure quality content - best way editorial is the best way to highlight higher quality content versus wiki work that allows for user-generated. Started TPM back in 2000 - never heard of open-source journalism - he just responded to the positive feedback and it was not until 2004 that he started using the blog as a tool for mobilizing. It was the Sinclair Advertising effort that he made an effort and wanted to get things to happen and work with people to accomplish something. Did something similar with Tom Delay, Social Security and then the ball started to roll.

Moderator: reporter - it is your credibility, your name. As a politician - you are projecting an image. Then, suddenly you have an outsider making videos and comments that becomes associated with something outside of the mainstream.

Why is mySpace doing a two-state poll?

Jeff Berman (mySpace): political activity: Katrina, mid-term elections - after Impact Channel and the Presidential MySpace pages. Friend do have benefits in this community. Straw polls make sense - and the users desire it.

Question to Steve Urquhart - why are the electeds not allowing for transparency showing the bills that happen? The Republicans have crippled themselves with this issue.

Rep Urquhart - candidates are open during campaigns, after being elected are being closed. Understandable bills are needed. We need to clarify the neutral description supporting pro and con argument. people need to understand the arguments. Words really matter - and, instead of an or. Need to flesh-out all of the people. Need informed discussion.

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