Posts for January 8th, 2008

Sorry, but this one was too funny to ignore (from the Onion News Network):

I have been reading all sorts of posts on the performance of the different campaigns, including Colin Delany’s post on TechPresident about John Edward’s $1M funding surprise in five days and the insurgence of online fundraising after a successful win in Iowa and/or in New Hampshire. Well, I have always had the online stats from those first two weeks after Kerry won Iowa and New Hampshire and thought maybe I could share them with you.

(click to see larger image)

Performance-based Metrics

One of the things we were doing from November until January was trying to unlock the secrets of fundraising and online performance. I spent untold hours pouring over data and online donations to determine the potential success formula. We learned that more pages on a contribution page is bad (went from a 20% conversion rate to an 80% conversion rate), one page minimum on the forms, fewer elements are better (you do not need them to check off each line on the FEC disclaimer) and watched how the conversion rate (contributions/unique visitors and finished contributing/started contributing) improved. But nothing could prepare us for the avalanche that happened on the day after Iowa.

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