About Political Gastronomica
Political Gastronomica is a discourse on technology and online activism - how the marketplace of governing and ideas is improving with the efficiencies of the Internet.
Author Sanford Dickert, former CTO of John Kerry for President Campaign, works with political campaigns, non-profits and private companies from the Fortune 500 to startups.
Dickert leverages online community engagement techniques and technical vision for brand and message management through effective application of social media and organizational processes.
Monthly Archives: April 2012
Politics in a World of Social Data – who knows what about whom?
I believe the 2012 Election will be about the next step in behavioural targeting using click-stream and social graph in a way that allows for influencer marketing to create returns like never before.
Campaigns will use metrics that will drive performance for funding, for sentiment and for votes – but in a more targeted fashion like never before. The Obama Campaign does not only have a technical team working, but a video production team, a slew of copywriters and a host of designers. I can only imagine that they are on the level of a independent studio in creating appropriate Artifacts for this campaign. Continue reading →