Tag Archives: social networks in politics

Politics in a World of Social Data – who knows what about whom?

I believe the 2012 Election will be about the next step in behavioural targeting using click-stream and social graph in a way that allows for influencer marketing to create returns like never before.

Campaigns will use metrics that will drive performance for funding, for sentiment and for votes – but in a more targeted fashion like never before. The Obama Campaign does not only have a technical team working, but a video production team, a slew of copywriters and a host of designers. I can only imagine that they are on the level of a independent studio in creating appropriate Artifacts for this campaign. Continue reading

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What will four years from now bring?

As I am banging away at another project, I overheard some people saying one of those phrases you always here when people are talking about “new” technologies (at the Social Media Monday Meetup): You know, all of us here are … Continue reading

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Millennial Makeover: Is there a Lincoln or FDR in the 2008 race?

This evening, as I finished my work at Cooper, I took a walk over to the Great Hall to
listen to Dr. Fred Shapiro introduce Morley Winograd and Michael Hais discuss their
new book, “Millennial Makeover: MySpace, YouTube and the Future of American Politics”
with a talk asking the question, “Is there a Lincoln or FDR in the 2008 Presidential Race?”
Interestingly, the talk seems to have been a combination of the premise of the book
creation, as well as an attempt to answer the question posed at the start of the talk.
[Suffice it to say, I think they would say Obama is the next Lincoln/FDR - more on
this later] But what was most interesting to me was the discussion of the impact of
technology and generational demographics and their impact on American history – which goes to
the heart of two of my posts ([1],
[2]),
“Would social networks impact the 2008 election?”. At the time, I answered in the negative.
After this book, I might have a different point of view… Continue reading

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Rolling Stone: Inside Obama’s People-Powered Revolution

What pleased me in reading this article from Rolling Stone was the fact that the campaign married online engagement with offline activities and vice versa. Never a campaign event went off without capturing people’s email addresses, zip codes and names as they came to the event. Never a chance was forgotten to drive engagement both online and off – using the MyBO site to drive involvement and community. Continue reading

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