Category Archives: eCampaigning

Keeping Personal Democracy personal

The challenge is to maintain a close relational contact with your supporters while keeping in mind that there is only 24 hours in a day, and you can only occupy one physical space at one time. Technology is meant to help enhance the ability of a person to communicate with a group of people, and allowing for some personalization of the communication to the supporters in the best way possible. Note, I did not suggest “converse” with all of the supporters, since people are limited with one mouth and two ears (or you could include two hands). But, by using technology to enhance the chance of communicating (e.g. John Edwards on twitter, every candidate on email and/or blogs, Chris Dodd and Tom Vilsack on video sites), the candidate (and/or his staff/surrogates) tries to keep the connection with the supporters to ensure the energy continues to flow. Continue reading

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How to improve SEO/SEM without paying a dime!

The inspiration comes from a conversation with my friend Howard Greenstein, CEO of Social Media Club who just came from a lecture where he was a panelist on SEO/SEM. Funnily enough, what he told me has been second nature to so many sites that most people forget, and do not think to improve once they have it. So, to help in the discussion, let me give you my quick-and-dirty list of “to-dos” for improving SEO/SEM. Continue reading

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Social Media Club NY – How Will Social Media Impact Politics?

Interested in a conversation about Social Media in this coming season? Join us today at the New York Social Media Club where we will be discussing the use of social media in political campaigns and how they have and will (potentially) impact this cycle’s elections. Continue reading

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Congressional email delivery – abmissmal

If Congress is flooded with more constituent email than it can handle, it should increase its resources to handle it, not figure out ways to block constituent email. Efforts to block email will only give advantage to the larger, better resourced advocacy software vendors over the smaller ones. In essence, Congress is perpetrating anti-trust behavior by creating uneven market advantages for some vendors. Continue reading

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Will Social Networks Change Politics?

Every day, in the past two years, I have heard about MySpace and YouTube – this week, Fortune had an article on the “MySpace Boys”. YouTube founders were getting fawned over on Good Morning America and other magazines. And the impact of videos on the YouTube site are sited as contributory reasons for Lieberman’s downfall to the Lamont Internet-friendly campaign. But I would bet that when you ask any seasoned campaign professional – what will the real impact of social networks be in the political process, I believe you will hear in 2008 social networks will be a nice hype story, but the networks will not be as effective as they can be in terms of what is needed for political campaigns. And, because the campaign cycle is already upon us, campaigns will not work to use these networks effectively due to their high human cost and low return. Continue reading

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