Category Archives: eCampaigning

One of the questions I get asked freqently is “what do you do for campaigns?” The concept of using the Internet for campaigns has had the same hype that the Internet has back in the late 90’s (“it’ll change the … Continue reading →

Spending today in Maine at popTech (Thanks to Te Smith for her help) and spent the days listening to how technology and visionaries are working to “make a difference”. And one of the conference speakers, Professor Yochai Benkler (see Dina’s … Continue reading →

Recently, I was speaking with a campaign manager of an “Internet savvy” campaign – they had a strong web presence, a campaign blog, an online fundraising campaign – and a network of web savvy volunteers working the campaign. The CM … Continue reading →

IMHO, it is all about generating relationships – reciprocal relationships that drive the energy of the campaign forward. Like the initial seed crystal in making silicon wafers (or the snowball that becomes the snowman), it is about building the relationship with the mavens that will grow into defining the candidate in the long run. By being the candidate that people take as their own and compare all others to. How can a candidate make the success happen in the long run – especially when most other people are not looking – and will only focus when the time is right – and they do what comes naturally to them: ask the mavens. Continue reading →