Tag Archives: political branding

Effective political branding – simple, elegant positioning and consistency

I did finally find a document that described why they chose the “courage” theme, and then “The Real Deal” based on various focus groups, but the challenge was trying to wrest the message from Dean at the time who was offering change versus experience (sound familiar?). When you read Al’s article, note the strange similarities, which is why I thought it incredible instructive. Continue reading

Posted in Campaign 2004, Political Thoughts | Tagged , , , , | 1 Comment