Yesterday, I spent the day in Philadelphia at Supernova 2010, and enjoyed the people that came. My greatest challenge came from the topics that occurred later in the day, which covered areas on social media (having to do with will SM save media), policy and small business. The topics, while relevant in some fashion, were somewhat the same as I have seen everywhere else. Lots of great rules for engagement, conversations on well-worn case studies, and a couple of gems of details I enjoyed to learn about (e.g. I have not heard about the extent of @twelpforce until this panel).
But what got me spurred the most had more to do with the last panel:
Crossing the Abyss
Allan Frank (City of Philadelphia), Chris Lehmann (Science Leadership Academy), Brad Garlinghouse (AOL)
Organizations that thrived in the prior era will not necessarily succeed in the Network Age. Yet the inertia of established practices, incentives, and culture is extremely powerful. If an organization needs to transform, how can it determine the proper path, and what does it take to achieve real, sustainable change?(emphasis mine)
While the conversation with Brad was enjoyable (hearing about AOL and Yahoo! and the Second Acts), I appreciated the stories, but wanted to hear (in this panel) some suggestions on how to achieve real, sustainable change (see above). When Chris and Allan joined the panel, there were great details on what was wrong and what was needed, but little in what works and what are the next great achievements to drive this change.
I personally got frustrated with the litany of problems that were enumerated and the demands that were to be made – as if there were infinite resources and it could be an instantaneous change that could occur in our schools, our governments and our corporations to bring about the successes we seek. But sorry guys, coming from a ABD PhD, gratification and change comes about slowly and often imperceptibly until the critical mass occurs and then all follow due to the standards of human nature. The question is – how to we determine that path to achieve that change?
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